I. UNDERSTANDING THE BUSINESS COMMUNICATION
Here is some understanding of business communication drawn from several sources:
Business communications is any communication that is used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization, with the goal to create value for businesses that run. Business Communication includes a thorough knowledge of internal and external side of the business. Internal communications, including communications vision (company / enterprise), strategies, plans, culture / corporate culture, values and basic principles contained in the company, employee motivation, and ideas, etc.. External communications including branding, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc.. After all its forms, all these things have the same goal, namely to create a business value (create business value).
Business Communication is communication used in the business world that includes various forms of communication both verbal and nonverbal communication.
Business Communication is a process of exchange of messages or information to achieve effectiveness and efficiency of work product in the structure and organization systems. In the normal business communication, messages should not only be informative but also persuasive, for another party willing to accept an understanding or belief or performing an act or activity.
Business Communication is a process of exchange of messages or information to achieve effectiveness and efficiency of work product in the structure and organization systems. In the normal business communication, messages should not only be informative but also persuasive, for another party willing to accept an understanding or belief or performing an act or activity.
Business communication differ from interpersonal communication and cross cultural communication. Interpersonal communication (interpersonal communications) is a form of communication is commonly found in daily life, hariantara two people or more to reach certain goals. While cross-cultural communication (intercultural / communication) is a form of communication between two people or more, that each - each has a different culture.
II. PART OF BUSINESS LETTER
The Heading. This contains the return address (usually two or three lines) with the date on the last line.
Sometimes it may be necessary to include a line after the address and before the date for a phone number, fax number, E-mail address, or something similar.
Often a line is skipped between the address and date. That should always be done if the heading is next to the left margin.
It is not necessary to type the return address if you are using stationery with the return address already imprinted. Always include the date.
The Inside Address. This is the address you are sending your letter to. Make it as complete as possible. Include titles and names if you know them.
This is always on the left margin. If an 8½" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope.
An inside address also helps the recipient route the letter properly and can help should the envelope be damaged and the address become unreadable.
Skip a line after the heading before the inside address. Skip another line after the inside address before the greeting.
The Greeting. It is also called the salutation. The greeting in a business letter is always formal. It normally begins with the word "Dear" and always includes the person's last name.
It normally has a title. Use a first name only if the title is unclear--for example, you are writing to someone named "Leslie," but do not know whether the person is male or female. For more on the form of titles, see Titles white name.
The greeting in a business letter always ends in a colon. (You know you are in trouble if you get a letter from a boyfriend or girlfriend and the greeting ends in a colon--it is not going to be friendly.)
The Body. The body is written as text. A business letter is never hand written. Depending on the letter style you choose, paragraphs may be indented. Regardless of format, skip a line between paragraphs.
Skip a line between the greeting and the body. Skip a line between the body and the close.
The Complimentary Close. This short, polite closing ends with a comma. It is either at the left margin or its left edge is in the center, depending on the Business letter style that you use. It begins at the same column the heading does.
The block style is becoming more widely used because there is no indenting to bother with in the whole letter.
The Signature Line. Skip two lines (unless you have unusually wide or narrow lines) and type out the name to be signed. This customarily includes a middle initial, but does not have to. Women may indicate how they wish to be addressed by placing Miss, Mrs., Ms. or similar title in parentheses before their name.
The signature line may include a second line for a title, if appropriate. The term "By direction" in the second line means that a superior is authorizing the signer.
III. Style Of Business Cominication
The Controlling style
Communication styles that are controlling it, is characterized by the presence of one's will or intent to restrict, compel and regulate behavior, thoughts and responses of others. People who use this communication style is known as a communicator in one direction or one-way communications.
The parties controlling wear this style of communication, more focus on the delivery of the message rather than their efforts to hope the message. They do not have a sense of interest and concern to share the message. They do not have a sense of interest and attention to feedback, unless the feedback or feedback are used for their personal interests. The one-way communicators are not worried about negative views of others, but rather trying to use the authority and power to force others comply with his views.
Yag messages coming from this one-way communicator, not trying to 'sell' ideas to be discussed together but rather the attempt to explain to others what he did. The controlling style of communication is often used to persuade others to work and act effectively, and generally in the form of criticism. However demkian, communication styles that are controlling it, not infrequently negative tone that cause others to give a response or a negative response as well.
The Equalitarian style
An important aspect of this communication style is the foundation of equality. The equalitarian style of communication is marked by the enactment of the current spread of verbal messages orally and in writing which is two-way (two-way traffic of communication).
In this communication style, communication acts are conducted openly. This means that each member organization to express ideas or opinions in a relaxed atmosphere, relaxed and informal. In such an atmosphere, allowing each member organization to reach an agreement and mutual understanding.
People who use meaningful communication style similarity, it is the people who have a high caring attitude and the ability of a good relationship with others both in the personal context as well as within the scope of employment. The equalitarian style will facilitate acts of communication within the organization, because this style is effective in maintaining empathy and cooperation, especially in situations to make decisions on a complex problem. This communication style is also a guarantee the actions share / share information among its members within an organization.
The Structuring style
This structured communication style, take advantage of verbal messages in written or verbal order to establish a command to be executed, scheduling tasks and jobs and organizational structure. The sender of the message (sender) is more concerned with the desire to influence others by way of sharing information about organizational goals, work schedules, rules and procedures applicable within the organization.
Stogdill and Coons from The Bureau of Business Research of Ohio State University, found the dimensions of effective leadership, which they named structure or initiating Initiation of Structure. Stogdill and Coons explained to them that the initiator (initiator), an efficient structure are the ones who are able to plan verbal messages to further solidify organizational goals, the framework of the assignment and provide answers to the questions that arise.
The Dynamic style
This dynamic style of communication that has aggressive tendencies, because the sender of the message or the sender understands that action-oriented work environment (action-oriented). The dynamic style of communication is often used by campaigners or the supervisor who took the salesman (salesmen or saleswomen).
The main objective of this aggressive style of communication that is mestimulasi or stimulate workers / employees to work faster and better. This is an effective communication style used in addressing issues that are critical, but with the requirement that employees or subordinates have sufficient capability to overcome these critical problems.
The Relinguishing style
Communication style is more representative of the willingness to accept suggestions, opinions or ideas of others, rather than the desire to give orders, even if the sender of the message (sender) has the right to give orders and control others.
The Withdrawal style
As a result of which appears if this force is used is the weakening of communication acts, meaning there is no desire from the people who use this style to communicate with others, because there are some problems or interpersonal difficulties faced by these people.
In the description of the concrete is when someone says: "I do not want to be involved in this matter." This statement means that he tries to break away from responsibility, but also indicated a desire to avoid communicating with others. Therefore, this style is not good enough for use in the context of organizational communication.
The general picture obtained from the above description is that the equalitarian style of communication is an ideal communication style. While the other three styles of communication: structuring, dynamic and relinguishing can be used strategically to produce beneficial effects for the organization. And the last two communication styles: controlling and withdrawal have prevented the ongoing trends that are useful interaction
